Seen driving home yesterday: a green Saab with a license plate frame that read, "South Bay Saab: Keeping it Real." Which is so ludicrous it boggles the mind. Debate all you want about hip-hop's obsession with "Keeping it Real," but I think we can all agree that no rapper in the history of Keeping it Real has done so by driving a Saab. It got me to thinking... what car company is least likely to make an appearance in a rap song?
Obviously, no self-respecting rapper is going to talk about swilling Crystal in a Kia or putting rims on a Pontiac, but those brands arent even trying for the upscale market, so we can disqualify them. Ford, Chevy and Toyota all make SUVs that are popular with the bling crowd, and I vaguely remember an old Wu-Tang song that name-checked a Mazda MPV. Honda and Nissan are contenders, but I submit to you that a Whitest Car Company On Earth contest would result in a two-way tie between Saab and Volvo, with Volkswagon coming in third.
Anyhow, I'm planning a visit to this South Bay Saab dealership, so that I can observe just how the Swedish Keep it Real. I'm imagining some unholy combination of ABBA, vikings, and meatballs. Which seems like an odd way to sell a car, but then again, Saab drivers are an odd bunch to start with and that kind of thing might be right up their alley.
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